There has been some discussion around the water cooler here at Weezie & Rumble World Headquarters concerning how much to visually reveal of our embellished jeans collection. This is a valid question considering how much our jeans are admired the world over. Actually, this last statement is a complete falsehood since it is still early days, but will someday actually be true. Still, what if there are Fashion Web Crawlers out there whose sole purpose is to identify and purloin brilliant new fashion ideas? We might wake up one day to a "W" front page spread proclaiming "Barney's Fab New Line of Embellished Jeans". All that hard work down the drain and we are finished before we started. Weighing the risks vs. the rewards, however, I decided we will never be successful if we don't let folks know what we're up to. After announcing this, and effectively ending the water cooler discussion, I went back to my corner cube and pulled out a photo from our most recent fashion shoot.
These are a pair of skinny leg ankle jeans from our "Batik" line, with top secret embellishments (I decided not to reveal everything as a nod to the doomsayers down the hall). While it is true that embellishing recycled jeans is nothing new, what we decide to embellish them with, and the hand-stencilling we also add, is the 'unique' part. Personally, I have seen lots of embellished jeans out there, some in very fancy department stores with big price tags. They were also all exactly alike and who wants to walk in Starbucks and see the same pair of jeans on five different women? No two pair of Weezie & Rumble green. jeans will ever be the same, and how comforting is that?
At the end of the day it does seem doubtful at this early stage that anyone would in fact bother to pilfer our ideas. But it wouldn't be the end of the world, either. To quote Charles Caleb Colton, "Imitation is the sincerest form of flattery." I think I will plaster this on the front of the office water cooler.
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